This video is about the illusion of life. It shows the many ways how a square can simulate real physics. With animation you can go even further than only simulating “real movements”, there is no limitation when it comes to animating character and personality. The creator of this motion graphic: Cento Lodigiani, took his inspiration from Disney.
The 12 basic principles of animation were developed by the ‘old men’ of Walt Disney Studios, amongst them Frank Thomas and Ollie Johnston, during the 1930s. Of course they weren’t old men at the time, but young men who were at the forefront of exciting discoveries that were contributing to the development of a new art form. These principles came as a result of reflection about their practice and through Disney’s desire to use animation to express character and personality.